This is the first in a series of blogs with tips for minimizing legal risks when using social media to promote your business or organization. This blog looks at some general guidelines for promotional activity in the social media context.
Promotion of your business through social media can have significant advantages. Social media platforms provide tremendous built-in audience potential. Facebook has some 1 billion monthly active users, and Twitter boasts more than 270 million. Social media also helps target advertisements much more precisely and provides opportunities for obtaining mass direct endorsements (e.g., with “Likes”), and indirect endorsements by using content obtained from individual social media activity.