Last week, in Bikram’s Yoga College v. Evolation Yoga, the Ninth Circuit Court of Appeals held that the Bikram Yoga Sequence, familiar to many “Yogis” as a prime means of exercise and maintaining a healthy lifestyle, is not subject to copyright protection.

Bikrim Choudhury is a self-proclaimed “Yogi to the stars” who has reportedly

Can a company use its competitor’s trademark as a “keyword” in advertising it purchases on popular search engines like “Google” and “Bing”? The answer is evolving with consumers’ – and the courts’ – sophistication in Internet use and practices and, according to at least one recent appellate decision, depends on the context in which the