Skip to content

MENU

Cole Schotz P.C. logo
HomeAbout UsContact

Intellectual Property Law

scent

Subscribe to scent

Sculpting Brand Protection with Non-Traditional Trademarks

By William W. Stroever on June 4, 2018
Posted in Intellectual Property, Trademarks

Hasbro, Inc. recently made headlines when it received a federal trademark registration for the scent of its Play-Doh product. While it isn’t impossible to register a trademark for a scent, it is rare, and it is a reminder of the many options business owners have to create connections with customers (and even make a…

About this Blog

This blog provides news and insightful posts about developments in the IP realm.

Stay Connected

RSS Facebook LinkedIn Twitter

Topics

Archives

Cole Schotz Blogs

  • Bankruptcy & Restructuring Law
  • Cannabis Law
  • Corporate Law
  • Employment Law
  • Environmental Law
  • Real Estate & Construction Law
  • Tax, Trusts & Estates Law

Recent Updates

  • 5 Things Companies Should Know About The Trademark Office’s “New” Approach to Genericness
  • When to File a Trademark Application
  • Booking.trademark!
  • COVID-19 Prioritized Examination Pilot Program
  • United States Patent and Trademark Office – COVID-19 Update
New Jersey |
New York |
Delaware |
Maryland |
Texas |
Florida
DisclaimerPrivacy PolicyAttorney Advertising
Copyright © 2022, Cole Schotz P.C. All Rights Reserved. Attorney Advertising.
Law blog design & platform by LexBlog LexBlog Logo